About Euro Vietnam
Nick Popović leads Euro Vietnam
from Vietnam.
Euro Vietnam is a principal-led business for European flooring and surface companies. Nick personally leads the commercial, product and factory work, supported by established manufacturer relationships, factory teams, inspectors and specialist resources when the project requires them.
Its depth comes from the work, the factory access and the people brought into it.
Vietnam
Nick Popović · Commercial Director
The Accountable Lead
Important decisions stay
with the person leading the account.
Nick has worked in Vietnam across manufacturing, operations and business development for years. At Euro Vietnam, he personally leads factory selection, quotation and specification interpretation, new product development, senior factory negotiation, significant quality and production exceptions and client communication.
That continuity matters. The person who heard the original brief is still present when a technical answer changes, a sample misses the point, a price comparison stops being comparable or a factory issue needs management attention.
Nick Popović
Commercial Director — Euro Vietnam
Around the Work
Factory, Product & Inspection Resources
Around the Work
Bring in the people closest
to the product and the decision.
Each project draws on the people it needs: factory owners and managers, factory commercial contacts, product and technical teams, production and quality staff, inspectors and other specialists.
Euro Vietnam keeps one accountable lead while defined work sits with the people closest to it. Order, task and PSI records help Nick monitor routine actions and keep the client’s product and commercial context current across those working relationships.
The result is one accountable lead with direct access to the people doing the work.
AMY GRUPO
A significant manufacturing relationship.
Euro Vietnam is a Commercial Partner of AMY GRUPO.
The relationship gives Euro Vietnam direct access to AMY’s management, commercial, technical and production teams for relevant European opportunities. The companies work together on quotations, product development, samples, factory visits, production questions and local follow-up.
Euro Vietnam retains its own brand, client relationships and wider manufacturing network. AMY is an important manufacturing relationship; it does not determine every factory choice, and the relationship does not imply European exclusivity.
AMY GRUPO · Vietnam · 2026
Euro Vietnam and AMY GRUPO
Selective by Design
Built for a small number
of serious relationships.
Nick’s direct involvement places a natural limit on the work Euro Vietnam can accept. The company is designed for substantial product and manufacturing relationships, not a high volume of quotation requests.
We agree the scope, working rhythm and responsibilities before taking on the work, and we respect existing client and manufacturer boundaries.
If the requirement is factory choice, product development or local decisions that need continuity in Vietnam, Euro Vietnam is built for that work.